DNA Corner

Founded in 2021 and based in Ho Chi Minh City and Hanoi, Vietnam, Lead-I is an education startup offering career guidance, personal development, and coaching-based programs that empower high school students. Using professional coaching methodologies through career workshops and personalized 1-on-1 sessions, Lead-I helps students build self-awareness, develop essential life skills, and make informed academic and career decisions — while also providing talent development and leadership consulting that make coaching-based growth accessible to both individuals and organizations.