{"id":10710,"date":"2026-10-19T15:21:19","date_gmt":"2026-10-19T08:21:19","guid":{"rendered":"https:\/\/uii.ueh.edu.vn\/en\/new-ueh-publications-alert-tuan-2-thang-10-2026-tich-hop-cong-nghe-so-vao-cot-loi-quan-tri-the-che-va-phat-trien-ben-vung\/"},"modified":"2026-10-19T15:21:19","modified_gmt":"2026-10-19T08:21:19","slug":"new-ueh-publications-alert-tuan-2-thang-10-2026-tich-hop-cong-nghe-so-vao-cot-loi-quan-tri-the-che-va-phat-trien-ben-vung","status":"publish","type":"post","link":"https:\/\/uii.ueh.edu.vn\/en\/new-ueh-publications-alert-tuan-2-thang-10-2026-tich-hop-cong-nghe-so-vao-cot-loi-quan-tri-the-che-va-phat-trien-ben-vung\/","title":{"rendered":"New UEH Publications Alert (Tu\u1ea7n 2 \u2013 Th\u00e1ng 10\/2026): T\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o c\u1ed1t l\u00f5i qu\u1ea3n tr\u1ecb, th\u1ec3 ch\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng"},"content":{"rendered":"<h4 style=\"text-align:center;\"><img decoding=\"async\" src=\"https:\/\/ueh.edu.vn\/images\/upload\/editer\/20261019151953_VIET d\u00e0i (4).png\" style=\"width:100%;\" \/><\/h4>\n<h4>Tr&iacute; tu\u1ec7 nh&acirc;n t\u1ea1o, ESG v&agrave; n\u0103ng l\u1ef1c c\u1ea1nh tranh chi\u1ebfn l\u01b0\u1ee3c<\/h4>\n<p>C&aacute;c nghi&ecirc;n c\u1ee9u v\u1ec1 ESG v&agrave; AI ti\u1ebfp c\u1eadn c&ocirc;ng ngh\u1ec7, qu\u1ea3n tr\u1ecb b\u1ec1n v\u1eefng nh\u01b0 nh\u1eefng n\u0103ng l\u1ef1c chi\u1ebfn l\u01b0\u1ee3c c&oacute; th\u1ec3 t&aacute;c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v&agrave; kh\u1ea3 n\u0103ng th&iacute;ch \u1ee9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<ul>\n<li><strong>C&ocirc;ng b\u1ed1 ESG v&agrave; l\u1ee3i th\u1ebf c\u1ea1nh tranh: <\/strong>Ph&acirc;n t&iacute;ch 1.570 quan s&aacute;t t\u1eeb 314 c&ocirc;ng ty ni&ecirc;m y\u1ebft t\u1ea1i s&aacute;u qu\u1ed1c gia ASEAN, nghi&ecirc;n c\u1ee9u cho th\u1ea5y vi\u1ec7c ph&aacute;t tri\u1ec3n c&ocirc;ng b\u1ed1 ESG c&oacute; th\u1ec3 n&acirc;ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh th&ocirc;ng qua c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng sinh l\u1eddi v&agrave; gia t\u0103ng th\u1ecb ph\u1ea7n n\u1ed9i \u0111\u1ecba. M\u1ed1i quan h\u1ec7 n&agrave;y c&ograve;n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng b&aacute;o c&aacute;o t&iacute;ch h\u1ee3p, c\u01a1 ch\u1ebf th&ugrave; lao CEO v&agrave; t&aacute;c \u0111\u1ed9ng t\u1eeb c&aacute;c b&ecirc;n li&ecirc;n quan.<\/li>\n<li><strong>AI v&agrave; qu\u1ea3n tr\u1ecb r\u1ee7i ro b\u1ec1n v\u1eefng: <\/strong>D\u01b0\u1edbi g&oacute;c nh&igrave;n c\u1ee7a L&yacute; thuy\u1ebft N\u0103ng l\u1ef1c \u0111\u1ed9ng (Dynamic Capability Theory) v&agrave; l&yacute; thuy\u1ebft \u0111\u1ea1i di\u1ec7n, nghi&ecirc;n c\u1ee9u ph&acirc;n t&iacute;ch c&aacute;ch n\u0103ng l\u1ef1c AI t&aacute;c \u0111\u1ed9ng \u0111\u1ebfn qu\u1ea3n tr\u1ecb r\u1ee7i ro b\u1ec1n v\u1eefng th&ocirc;ng qua hi\u1ec7u qu\u1ea3 ki\u1ec3m to&aacute;n m&ocirc;i tr\u01b0\u1eddng. Vai tr&ograve; c\u1ee7a l&atilde;nh \u0111\u1ea1o \u0111\u1ea1o \u0111\u1ee9c v&agrave; nh\u1eadn th\u1ee9c v\u1ec1 hi\u1ec7n t\u01b0\u1ee3ng &ldquo;t\u1ea9y xanh&rdquo; (greenwashing) c\u0169ng \u0111\u01b0\u1ee3c xem x&eacute;t, nh\u1ea5n m\u1ea1nh r\u1eb1ng gi&aacute; tr\u1ecb b\u1ec1n v\u1eefng t\u1eeb AI ph\u1ee5 thu\u1ed9c v&agrave;o c&aacute;ch c&ocirc;ng ngh\u1ec7 \u0111\u01b0\u1ee3c t&iacute;ch h\u1ee3p v\u1edbi c&aacute;c c\u01a1 ch\u1ebf qu\u1ea3n tr\u1ecb v&agrave; tr&aacute;ch nhi\u1ec7m gi\u1ea3i tr&igrave;nh.<\/li>\n<\/ul>\n<h4>Chuy\u1ec3n \u0111\u1ed5i gi&aacute;o d\u1ee5c v&agrave; khai m\u1edf ti\u1ec1m n\u0103ng h&agrave;nh vi t\u1ed5 ch\u1ee9c<\/h4>\n<p>Trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb v&agrave; gi&aacute;o d\u1ee5c, c&aacute;c c&ocirc;ng tr&igrave;nh l&agrave;m r&otilde; c&aacute;ch m&ocirc;i tr\u01b0\u1eddng, \u0111\u1ed9ng l\u1ef1c v&agrave; ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t&aacute;c \u0111\u1ecbnh h&igrave;nh h&agrave;nh vi, kh\u1ea3 n\u0103ng s&aacute;ng t\u1ea1o v&agrave; &yacute; \u0111\u1ecbnh g\u1eafn b&oacute; c\u1ee7a ng\u01b0\u1eddi h\u1ecdc, ng\u01b0\u1eddi lao \u0111\u1ed9ng.<\/p>\n<ul>\n<li><strong>Ph\u1ea3n h\u1ed3i ti&ecirc;u c\u1ef1c v&agrave; s\u1ef1 s&aacute;ng t\u1ea1o c\u1ee7a nh&acirc;n vi&ecirc;n:<\/strong> Nghi&ecirc;n c\u1ee9u ph&acirc;n t&iacute;ch vai tr&ograve; c\u1ee7a k\u1ef9 n\u0103ng t\u1ef1 thi\u1ebft k\u1ebf l\u1ea1i c&ocirc;ng vi\u1ec7c (task crafting) trong m\u1ed1i quan h\u1ec7 gi\u1eefa ph\u1ea3n h\u1ed3i ti&ecirc;u c\u1ef1c t\u1eeb c\u1ea5p tr&ecirc;n v&agrave; kh\u1ea3 n\u0103ng s&aacute;ng t\u1ea1o c\u1ee7a nh&acirc;n vi&ecirc;n. \u0110\u1ed9ng l\u1ef1c v&igrave; l\u1ee3i &iacute;ch c\u1ed9ng \u0111\u1ed3ng (prosocial motivation) \u0111\u01b0\u1ee3c xem x&eacute;t nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 \u0111i\u1ec1u ti\u1ebft, g&oacute;p ph\u1ea7n l&yacute; gi\u1ea3i v&igrave; sao c&ugrave;ng m\u1ed9t &aacute;p l\u1ef1c c&ocirc;ng vi\u1ec7c c&oacute; th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng ph\u1ea3n \u1ee9ng kh&aacute;c nhau.<\/li>\n<li><strong>Ch\u1ea5t l\u01b0\u1ee3ng l\u1edbp h\u1ecdc \u0111\u1ea3o ng\u01b0\u1ee3c: <\/strong>V\u1eadn d\u1ee5ng m&ocirc; h&igrave;nh K&iacute;ch th&iacute;ch &ndash; Ch\u1ee7 th\u1ec3 &ndash; Ph\u1ea3n \u1ee9ng (Stimulus&ndash;Organism&ndash;Response, S-O-R), nghi&ecirc;n c\u1ee9u xem x&eacute;t c&aacute;ch n\u0103m chi\u1ec1u c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a l\u1edbp h\u1ecdc \u0111\u1ea3o ng\u01b0\u1ee3c t&aacute;c \u0111\u1ed9ng \u0111\u1ebfn &yacute; \u0111\u1ecbnh ti\u1ebfp t\u1ee5c h\u1ecdc t\u1eadp th&ocirc;ng qua th&aacute;i \u0111\u1ed9 th\u1ef1c d\u1ee5ng, th&aacute;i \u0111\u1ed9 h\u01b0\u1edfng th\u1ee5 v&agrave; t&iacute;nh \u0111\u1ed5i m\u1edbi c\u1ee7a ng\u01b0\u1eddi h\u1ecdc.<\/li>\n<li><strong>K\u1ec3 chuy\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 v&agrave; n\u0103ng l\u1ef1c li&ecirc;n v\u0103n h&oacute;a: <\/strong>Th&ocirc;ng qua thi\u1ebft k\u1ebf nghi&ecirc;n c\u1ee9u h\u1ed7n h\u1ee3p (mixed methods), c&ocirc;ng tr&igrave;nh v\u1ec1 k\u1ec3 chuy\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 h\u1ee3p t&aacute;c cho th\u1ea5y ho\u1ea1t \u0111\u1ed9ng h\u1ecdc t\u1eadp ph\u1ea3n t\u01b0 qua c&ocirc;ng ngh\u1ec7 c&oacute; th\u1ec3 h\u1ed7 tr\u1ee3 sinh vi&ecirc;n h\u1ecdc ti\u1ebfng Anh nh\u01b0 m\u1ed9t ngo\u1ea1i ng\u1eef (EFL) ph&aacute;t tri\u1ec3n n\u0103ng l\u1ef1c li&ecirc;n v\u0103n h&oacute;a tr&ecirc;n c&aacute;c ph\u01b0\u01a1ng di\u1ec7n nh\u1eadn th\u1ee9c, th&aacute;i \u0111\u1ed9 v&agrave; h&agrave;nh vi.<\/li>\n<\/ul>\n<h4>Ki\u1ebfn tr&uacute;c c&ocirc;ng ngh\u1ec7 v\u1ecb nh&acirc;n sinh v&agrave; an ninh m\u1ea1ng<\/h4>\n<p>C&aacute;c c&ocirc;ng b\u1ed1 v\u1ec1 khoa h\u1ecdc m&aacute;y t&iacute;nh v&agrave; h\u1ec7 th\u1ed1ng th&ocirc;ng tin ti\u1ebfp t\u1ee5c h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph&aacute;p k\u1ef9 thu\u1eadt c&oacute; kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft c&aacute;c th&aacute;ch th\u1ee9c th\u1ef1c ti\u1ec5n, t\u1eeb b\u1ea3o m\u1eadt giao d\u1ecbch t&agrave;i ch&iacute;nh \u0111\u1ebfn h\u1ed7 tr\u1ee3 giao ti\u1ebfp cho ng\u01b0\u1eddi khuy\u1ebft t\u1eadt.<\/p>\n<ul>\n<li><strong>Fintech v&agrave; an ninh m\u1ea1ng:<\/strong> Tr\u01b0\u1edbc nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a m&ocirc; h&igrave;nh b\u1ea3o m\u1eadt d\u1ef1a tr&ecirc;n v&agrave;nh \u0111ai truy\u1ec1n th\u1ed1ng, nghi&ecirc;n c\u1ee9u \u0111\u1ec1 xu\u1ea5t ki\u1ebfn tr&uacute;c b\u1ea3o m\u1eadt cho h\u1ec7 sinh th&aacute;i thanh to&aacute;n ngang h&agrave;ng (P2P) b\u1eb1ng c&aacute;ch t&iacute;ch h\u1ee3p Blockchain v\u1edbi m&ocirc; h&igrave;nh Zero Trust. C&aacute;ch ti\u1ebfp c\u1eadn n&agrave;y h\u01b0\u1edbng \u0111\u1ebfn t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt trong m&ocirc;i tr\u01b0\u1eddng t&agrave;i ch&iacute;nh s\u1ed1, n\u01a1i c&aacute;c giao d\u1ecbch v&agrave; t\u01b0\u01a1ng t&aacute;c kh&ocirc;ng c&ograve;n gi\u1edbi h\u1ea1n trong m\u1ed9t ph\u1ea1m vi m\u1ea1ng c\u1ed1 \u0111\u1ecbnh.<\/li>\n<\/ul>\n<p>Th\u1ecb gi&aacute;c m&aacute;y t&iacute;nh v&agrave; giao ti\u1ebfp bao tr&ugrave;m: \u1ee8ng d\u1ee5ng thu\u1eadt to&aacute;n YOLOv11, nghi&ecirc;n c\u1ee9u ph&aacute;t tri\u1ec3n h\u1ec7 th\u1ed1ng nh\u1eadn d\u1ea1ng c\u1ea3m x&uacute;c d\u1ef1a tr&ecirc;n c\u1eed ch\u1ec9 trong Ng&ocirc;n ng\u1eef k&yacute; hi\u1ec7u M\u1ef9 (ASL) theo th\u1eddi gian th\u1ef1c. H\u1ec7 th\u1ed1ng t\u1eadp trung v&agrave;o s&aacute;u c\u1eed ch\u1ec9 bi\u1ec3u \u0111\u1ea1t th&ocirc;ng d\u1ee5ng, h\u01b0\u1edbng \u0111\u1ebfn h\u1ed7 tr\u1ee3 giao ti\u1ebfp cho ng\u01b0\u1eddi c&oacute; khi\u1ebfm khuy\u1ebft v\u1ec1 th&iacute;nh gi&aacute;c v&agrave; kh\u1ea3 n\u0103ng n&oacute;i.<\/p>\n<h4>\u0110\u1ed9ng l\u1ef1c v\u0129 m&ocirc;, quy\u1ec1n l\u1ef1c th\u1ec3 ch\u1ebf v&agrave; h&agrave;nh vi s\u1ed1<\/h4>\n<p>\u1ede c\u1ea5p \u0111\u1ed9 v\u0129 m&ocirc;, c&aacute;c nghi&ecirc;n c\u1ee9u k\u1ebft n\u1ed1i c&ocirc;ng ngh\u1ec7, m&ocirc;i tr\u01b0\u1eddng, ph&aacute;p lu\u1eadt v&agrave; h&agrave;nh vi th\u1ecb tr\u01b0\u1eddng, qua \u0111&oacute; m\u1edf r\u1ed9ng c&aacute;ch ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 ph&aacute;t tri\u1ec3n v&agrave; qu\u1ea3n tr\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i.<\/p>\n<p>T\u0103ng tr\u01b0\u1edfng xanh v&agrave; \u0111\u1ea7u t\u01b0 AI t\u1ea1i ASEAN-5: Nghi&ecirc;n c\u1ee9u m&ocirc; h&igrave;nh h&oacute;a m\u1ed1i quan h\u1ec7 phi tuy\u1ebfn gi\u1eefa t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, \u0111\u1ea7u t\u01b0 AI, ti&ecirc;u th\u1ee5 n\u0103ng l\u01b0\u1ee3ng t&aacute;i t\u1ea1o v&agrave; suy tho&aacute;i m&ocirc;i tr\u01b0\u1eddng. Trong \u0111&oacute;, \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp n\u01b0\u1edbc ngo&agrave;i (FDI) \u0111&oacute;ng vai tr&ograve; bi\u1ebfn chuy\u1ec3n \u0111\u1ed5i tr\u1ea1ng th&aacute;i, gi&uacute;p l&agrave;m r&otilde; s\u1ef1 kh&aacute;c bi\u1ec7t trong m\u1ed1i quan h\u1ec7 gi\u1eefa c&aacute;c y\u1ebfu t\u1ed1 kinh t\u1ebf v&agrave; m&ocirc;i tr\u01b0\u1eddng \u1edf nh\u1eefng \u0111i\u1ec1u ki\u1ec7n kh&aacute;c nhau.<\/p>\n<ul>\n<li><strong>Lu\u1eadt h\u1ecdc trong v&ugrave;ng x&aacute;m c\u1ee7a xung \u0111\u1ed9t: <\/strong>C&ocirc;ng tr&igrave;nh v\u1ec1 lu\u1eadt trong v&ugrave;ng x&aacute;m (grey zone) ph&acirc;n t&iacute;ch c&aacute;ch Lu\u1eadt Xung \u0111\u1ed9t v\u0169 trang v\u1eadn h&agrave;nh trong b\u1ed1i c\u1ea3nh c&aacute;c ho\u1ea1t \u0111\u1ed9ng kh&ocirc;ng gian m\u1ea1ng v&agrave; chi\u1ebfn tranh nh\u1eadn th\u1ee9c (cognitive warfare) khai th&aacute;c s\u1ef1 m\u01a1 h\u1ed3 ph&aacute;p l&yacute;, \u0111\u1eb7t ra nh\u1eefng th&aacute;ch th\u1ee9c m\u1edbi \u0111\u1ed1i v\u1edbi vi\u1ec7c b\u1ea3o v\u1ec7 d&acirc;n th\u01b0\u1eddng.<\/li>\n<li><strong>K&yacute; hi\u1ec7u h\u1ecdc ph&aacute;p l&yacute; v&agrave; quy\u1ec1n l\u1ef1c th\u1ec3 ch\u1ebf: <\/strong>Nghi&ecirc;n c\u1ee9u v\u1ec1 th\u1ee7 t\u1ee5c tr\u1ea3 h\u1ed3 s\u01a1 \u0111\u1ec3 \u0111i\u1ec1u tra b\u1ed5 sung v&agrave; \u0111i\u1ec1u tra l\u1ea1i t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp c\u1eadn quy tr&igrave;nh t\u1ed1 t\u1ee5ng nh\u01b0 m\u1ed9t th\u1ef1c h&agrave;nh k&yacute; hi\u1ec7u h\u1ecdc. Qua \u0111&oacute;, c&ocirc;ng tr&igrave;nh l&agrave;m r&otilde; c&aacute;ch t&ograve;a &aacute;n th\u1ec3 hi\u1ec7n th\u1ea9m quy\u1ec1n, ph&acirc;n b\u1ed5 l\u1ea1i tr&aacute;ch nhi\u1ec7m t\u1ed1 t\u1ee5ng v&agrave; \u0111\u1ecbnh h&igrave;nh ti\u1ebfn tr&igrave;nh x&eacute;t x\u1eed h&igrave;nh s\u1ef1.<\/li>\n<li><strong>Marketing qua ng\u01b0\u1eddi c&oacute; s\u1ee9c \u1ea3nh h\u01b0\u1edfng:<\/strong> Nghi&ecirc;n c\u1ee9u v\u1ec1 gi&aacute; tr\u1ecb n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi c&oacute; s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr&ecirc;n m\u1ea1ng x&atilde; h\u1ed9i cho th\u1ea5y &yacute; \u0111\u1ecbnh mua l\u1ea1i \u0111\u01b0\u1ee3c xem x&eacute;t th&ocirc;ng qua vai tr&ograve; trung gian c\u1ee7a m\u1ed1i quan h\u1ec7 c\u1eadn x&atilde; h\u1ed9i (parasocial relationship) v&agrave; ni\u1ec1m tin. K\u1ebft h\u1ee3p m&ocirc; h&igrave;nh Ducoffe v\u1edbi M&ocirc; h&igrave;nh Kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c c&oacute; suy x&eacute;t (Elaboration Likelihood Model &ndash; ELM), c&ocirc;ng tr&igrave;nh ph&acirc;n t&iacute;ch c&aacute;ch gi&aacute; tr\u1ecb th&ocirc;ng tin v&agrave; gi\u1ea3i tr&iacute; c\u1ee7a n\u1ed9i dung c&oacute; th\u1ec3 t&aacute;c \u0111\u1ed9ng \u0111\u1ebfn ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi theo d&otilde;i.<\/li>\n<li><strong>Ch&iacute;nh s&aacute;ch n\u0103ng l\u01b0\u1ee3ng v&agrave; ngh&egrave;o n\u0103ng l\u01b0\u1ee3ng:<\/strong> Nghi&ecirc;n c\u1ee9u tr&ecirc;n t\u1ea1p ch&iacute; Energy Policy xem x&eacute;t nh\u1eefng r&agrave;o c\u1ea3n mang t&iacute;nh c\u1ea5u tr&uacute;c \u0111\u1ed1i v\u1edbi ch&iacute;nh s&aacute;ch n\u0103ng l\u01b0\u1ee3ng v&agrave; ngh&egrave;o n\u0103ng l\u01b0\u1ee3ng trong b\u1ed1i c\u1ea3nh ph&acirc;n m\u1ea3nh \u0111\u1ecba ch&iacute;nh tr\u1ecb. C&ocirc;ng tr&igrave;nh nh\u1ea5n m\u1ea1nh m\u1ed1i li&ecirc;n h\u1ec7 gi\u1eefa kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn d\u1ecbch v\u1ee5 n\u0103ng l\u01b0\u1ee3ng hi\u1ec7n \u0111\u1ea1i, c\u01a1 h\u1ed9i kinh t\u1ebf v&agrave; t&iacute;nh bao tr&ugrave;m c\u1ee7a qu&aacute; tr&igrave;nh chuy\u1ec3n d\u1ecbch n\u0103ng l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n<h4>T\u1eeb t&iacute;ch h\u1ee3p c&ocirc;ng ngh\u1ec7 \u0111\u1ebfn qu\u1ea3n tr\u1ecb c&oacute; tr&aacute;ch nhi\u1ec7m<\/h4>\n<p>C&aacute;c c&ocirc;ng b\u1ed1 trong Tu\u1ea7n 2 &ndash; Th&aacute;ng 10\/2026 cho th\u1ea5y s\u1ef1 \u0111a d\u1ea1ng trong ph\u01b0\u01a1ng ph&aacute;p v&agrave; chi\u1ec1u s&acirc;u ti\u1ebfp c\u1eadn c\u1ee7a c&aacute;c nghi&ecirc;n c\u1ee9u t\u1ea1i UEH. T\u1eeb d\u1eef li\u1ec7u doanh nghi\u1ec7p xuy&ecirc;n qu\u1ed1c gia, m&ocirc; h&igrave;nh h&agrave;nh vi t\u1ed5 ch\u1ee9c, thu\u1eadt to&aacute;n th\u1ecb gi&aacute;c m&aacute;y t&iacute;nh \u0111\u1ebfn ph&acirc;n t&iacute;ch ph&aacute;p l&yacute; v&agrave; m&ocirc; h&igrave;nh kinh t\u1ebf m&ocirc;i tr\u01b0\u1eddng, c&aacute;c c&ocirc;ng tr&igrave;nh c&ugrave;ng l&agrave;m r&otilde; c&aacute;ch c&ocirc;ng ngh\u1ec7 v&agrave; tri th\u1ee9c li&ecirc;n ng&agrave;nh c&oacute; th\u1ec3 g&oacute;p ph\u1ea7n gi\u1ea3i quy\u1ebft nh\u1eefng th&aacute;ch th\u1ee9c trong qu\u1ea3n tr\u1ecb, \u0111\u1ed5i m\u1edbi s&aacute;ng t\u1ea1o v&agrave; ph&aacute;t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<p>Qua \u0111&oacute;, UEH ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng nghi&ecirc;n c\u1ee9u \u0111a ng&agrave;nh, g\u1eafn k\u1ebft n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c ti\u1ec5n, \u0111\u1ed3ng th\u1eddi th&uacute;c \u0111\u1ea9y vi\u1ec7c t&iacute;ch h\u1ee3p c&ocirc;ng ngh\u1ec7 s\u1ed1 v&agrave;o c&aacute;c h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb, th\u1ec3 ch\u1ebf v&agrave; ph&aacute;t tri\u1ec3n kinh t\u1ebf &ndash; x&atilde; h\u1ed9i.<\/p>\n<p style=\"text-align: justify;\"><strong>Danh m\u1ee5c c&ocirc;ng b\u1ed1 trong tu\u1ea7n<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>\u0110\u1ec3 thu\u1eadn ti\u1ec7n tra c\u1ee9u v&agrave; tr&iacute;ch d\u1eabn theo t\u1ea1p ch&iacute; qu\u1ed1c t\u1ebf, t&ecirc;n b&agrave;i b&aacute;o trong danh m\u1ee5c d\u01b0\u1edbi \u0111&acirc;y \u0111\u01b0\u1ee3c gi\u1eef nguy&ecirc;n b\u1eb1ng ti\u1ebfng Anh<\/em><\/p>\n<p data-end=\"7311\" data-start=\"7130\" dir=\"auto\" style=\"text-align: justify;\">\n<ol>\n<li><a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/abs\/10.1002\/bsd2.70417\">A Business Process Management Perspective on ESG: Integrating Disclosure, Governance, and Reporting to Enhance Company Competitiveness<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Nha Minh Nguyen, Malik Abu Afifa, Hien Vo Van, Dao Truc Thi Vo, Duong Van Bui<br \/>\n\tT\u1ea1p ch&iacute;: Business Strategy and Development, Scopus Q1<\/li>\n<li><a href=\"https:\/\/www.emerald.com\/cr\/article-abstract\/doi\/10.1108\/CR-12-2025-0421\/1396462\/Artificial-intelligence-and-environmental-auditing\">Artificial intelligence and environmental auditing toward sustainable risk management: the complex moderating roles of ethical leadership and perceived greenwashing<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Hien Vo Van, Malik Abu Afifa, Duong Van Bui<br \/>\n\tT\u1ea1p ch&iacute;: Competitiveness Review, Scopus Q1<\/li>\n<li><a href=\"https:\/\/www.emerald.com\/mrr\/article\/doi\/10.1108\/MRR-04-2025-0244\/1396229\/Supervisor-negative-feedback-and-employee\">Supervisor negative feedback and employee creativity: the role of task crafting and prosocial motivation<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Thi Thanh Bui, Cong Thuan Le, Thi Kim Lan Phan, Quoc Tan Phan, Thi Y Nhi Nguyen<br \/>\n\tT\u1ea1p ch&iacute;: Management Research Review, Scopus Q1<\/li>\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S088303552600193X?dgcid=author\">From flipped classroom quality to student continuance intention: The role of student attitudes and innovativeness<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Hoang-Phuong Lam, Tien Hung Nguyen, Thanh Quang Nguyen<br \/>\n\tT\u1ea1p ch&iacute;: International Journal of Educational Research, WOS (SSCI Q1)<\/li>\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/23311886.2026.2725424\">Law in the grey zone: in the age of cyber operations and cognitive warfare<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Minh Hoang Le, Duy Thuyen Trinh<br \/>\n\tT\u1ea1p ch&iacute;: Cogent Social Sciences, Scopus Q1<\/li>\n<li><a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-032-28616-1_4\">A Blockchain-Integrated Zero Trust Security Framework for P2P Payment Systems in FinTech<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Quoc Hung Nguyen, Ngoc Bao Tram Le, Huy Nhat Nguyen, Tuong Vy Tran, Dinh Phuc Nguyen<br \/>\n\tLo\u1ea1i c&ocirc;ng b\u1ed1: Book chapter<\/li>\n<li><a href=\"https:\/\/link.springer.com\/chapter\/10.1007\/978-3-032-25620-1_28\">Gesture-Based Emotion Recognition Using YOLOv11 for Communication Support in Individuals with Disablilities<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Quoc Hung Nguyen, Lam Gia Kiet Duong<br \/>\n\tLo\u1ea1i c&ocirc;ng b\u1ed1: Book chapter<\/li>\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/14623943.2026.2715662\">Self-reflection as a pathway to intercultural competence for students in home-learning environments<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Thanh Thi Mai Do, Tho Doan Vo, Luan Thanh Nguyen<br \/>\n\tT\u1ea1p ch&iacute;: Reflective Practice, Scopus Q1<\/li>\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s43621-026-03998-w\">Artificial intelligence investment and renewable energy for environmental sustainability in ASEAN-5 under the foreign direct investment threshold<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Thanh Phuc Nguyen, Trang Thi-Thuy Duong<br \/>\n\tT\u1ea1p ch&iacute;: Discover Sustainability, Scopus Q2<\/li>\n<li><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11196-026-10504-y\">Returning the Case File, Reasserting Authority: Legal Semiotics and the Temporality of Criminal Procedure in Vietnam<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Thuyen Duy Trinh<br \/>\n\tT\u1ea1p ch&iacute;: International Journal for the Semiotics of Law, Scopus Q1<\/li>\n<li><a href=\"https:\/\/ajbr.co.nz\/ajbr\/ajbr260214.pdf\">The impact of social media influencer&rsquo;s content value on repurchase intention: The role of parasocial relationship and trust<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Nguyen Tran Ba Ngu, Nguyen Thi Mai Trang<br \/>\n\tT\u1ea1p ch&iacute;: Asian Journal of Business Research, Scopus Q2<\/li>\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0301421526005604\">Energy policy and energy poverty under geopolitical fragmentation: Evidence on structural constraints<\/a><br \/>\n\tT&aacute;c gi\u1ea3: Hassan Alalmaee, Mohajer Alowisi, Sajid M. Chaudhry, Yen Hoang Hai<br \/>\n\tT\u1ea1p ch&iacute;: Energy Policy, WOS (SSCI Q1)<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><em><strong>Xem Danh m\u1ee5c c&ocirc;ng b\u1ed1 Tu\u1ea7n 2&nbsp;&#8211;&nbsp;Th&aacute;ng 10\/2026 t\u1ea1i:<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/news.ueh.edu.vn\/2026\/scientist\/W2Oct.html\">https:\/\/news.ueh.edu.vn\/2026\/scientist\/W2Oct.html<\/a><\/p>\n<p style=\"text-align: justify;\"><em><strong>Xem \u0111\u1ea7y \u0111\u1ee7 New UEH Publications Alert n\u0103m 2026 t\u1ea1i:<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/news.ueh.edu.vn\/en\/scientist\">https:\/\/news.ueh.edu.vn\/en\/scientist<\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Chu\u1ed7i New UEH Publications Alert <\/strong>s\u1ebd ti\u1ebfp t\u1ee5c c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 h&agrave;ng tu\u1ea7n c&aacute;c c&ocirc;ng b\u1ed1 qu\u1ed1c t\u1ebf m\u1edbi c\u1ee7a UEH. K&iacute;nh m\u1eddi Qu&yacute; Th\u1ea7y\/C&ocirc;, Qu&yacute; Anh\/Ch\u1ecb c\u1ef1u sinh vi&ecirc;n v&agrave; Ng\u01b0\u1eddi h\u1ecdc theo d&otilde;i \u0111\u1ec3 \u0111\u1ed3ng h&agrave;nh lan t\u1ecfa tinh th\u1ea7n &ldquo;Research Contribution for All &#8211;&nbsp;Nghi&ecirc;n c\u1ee9u v&igrave; l\u1ee3i &iacute;ch c\u1ed9ng \u0111\u1ed3ng&rdquo;.<\/p>\n<p style=\"text-align: justify;\"><em><strong>Tr\u1ee5 c\u1ed9t:<\/strong> Nghi&ecirc;n c\u1ee9u<\/em><\/p>\n<p style=\"text-align: justify;\"><em><strong>Tin, \u1ea3nh:<\/strong> Ban Nghi&ecirc;n c\u1ee9u &#8211;&nbsp;Ph&aacute;t tri\u1ec3n &amp; G\u1eafn k\u1ebft to&agrave;n c\u1ea7u, Ban Truy\u1ec1n th&ocirc;ng v&agrave; Ph&aacute;t tri\u1ec3n \u0111\u1ed1i t&aacute;c<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong Tu\u1ea7n 2 \u2013 Th\u00e1ng 10\/2026, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh (UEH) ti\u1ebfp t\u1ee5c ghi nh\u1eadn nhi\u1ec1u c\u00f4ng b\u1ed1 qu\u1ed1c t\u1ebf m\u1edbi, m\u1edf r\u1ed9ng h\u01b0\u1edbng nghi\u00ean c\u1ee9u t\u1eeb n\u0103ng l\u1ef1c c\u1ea1nh tranh doanh nghi\u1ec7p, h\u00e0nh vi t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ed5i m\u1edbi gi\u00e1o d\u1ee5c \u0111\u1ebfn an ninh m\u1ea1ng, ch\u00ednh s\u00e1ch n\u0103ng l\u01b0\u1ee3ng v\u00e0 quy\u1ec1n l\u1ef1c th\u1ec3 ch\u1ebf ph\u00e1p l\u00fd. C\u00e1c nghi\u00ean c\u1ee9u tu\u1ea7n n\u00e0y cho th\u1ea5y c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, m\u00e0 ng\u00e0y c\u00e0ng g\u1eafn k\u1ebft v\u1edbi nh\u1eefng c\u1ea5u tr\u00fac c\u1ed1t l\u00f5i c\u1ee7a qu\u1ea3n tr\u1ecb, kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"author":1,"featured_media":10711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uii_push_to_ueh":"","footnotes":""},"categories":[15,97],"tags":[],"sdg":[33,36,27],"class_list":["post-10710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science-expert-insights","category-tieng-viet","sdg-sdg-10","sdg-sdg-13","sdg-sdg-4"],"acf":[],"_links":{"self":[{"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=10710"}],"version-history":[{"count":0,"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/posts\/10710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/media\/10711"}],"wp:attachment":[{"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=10710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=10710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=10710"},{"taxonomy":"sdg","embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/en\/wp-json\/wp\/v2\/sdg?post=10710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}