{"id":7572,"date":"2026-04-06T19:04:39","date_gmt":"2026-04-06T12:04:39","guid":{"rendered":"https:\/\/uii.ueh.edu.vn\/?p=7572"},"modified":"2026-06-06T18:14:25","modified_gmt":"2026-06-06T11:14:25","slug":"workshop-product-market-fit-deep-dive-session","status":"publish","type":"post","link":"https:\/\/uii.ueh.edu.vn\/vi\/workshop-product-market-fit-deep-dive-session\/","title":{"rendered":"WORKSHOP: PRODUCT – MARKET FIT DEEP DIVE SESSION"},"content":{"rendered":"

WORKSHOP: PRODUCT – MARKET FIT DEEP DIVE SESSION<\/strong><\/h3>\n\n\n\n

Product\u2013Market Fit kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 m\u1ed9t startup c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Trong khu\u00f4n kh\u1ed5 Ch\u01b0\u01a1ng tr\u00ecnh \u01b0\u01a1m t\u1ea1o n\u0103m 2026, V\u01b0\u1eddn \u01b0\u01a1m kh\u1edfi nghi\u1ec7p Vi\u1ec7n \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o UEH (UII Startup Incubator) \u0111\u00e3 t\u1ed5 ch\u1ee9c Workshop Product- Market Fit – Deep Dive Session, nh\u1eb1m t\u1ea1o kh\u00f4ng gian \u0111\u1ec3 c\u00e1c startup nh\u00ecn l\u1ea1i m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh h\u01b0\u1edbng \u0111i ti\u1ebfp theo trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/em><\/p>\n\n\n\n

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Kh\u00f4ng gian bu\u1ed5i chia s\u1ebb v\u1edbi s\u1ef1 tham gia c\u1ee7a \u0111\u1ed9i ng\u0169 c\u00e1c d\u1ef1 \u00e1n v\u00e0 di\u1ec5n gi\u1ea3 t\u1ea1i UEH<\/em><\/p>\n\n\n\n

V\u00e0o S\u00e1ng ng\u00e0y 04\/04\/2026, Workshop Product – Market Fit <\/em>\u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng v\u1edbi s\u1ef1 tham gia c\u1ee7a 05 startup thu\u1ed9c Cohort 2026, hi\u1ec7n \u0111ang trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m th\u1ecb tr\u01b0\u1eddng. Kh\u00e1c v\u1edbi c\u00e1c bu\u1ed5i chia s\u1ebb th\u00f4ng th\u01b0\u1eddng, workshop \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u00ecnh th\u1ee9c working session<\/strong>, n\u01a1i c\u00e1c startup kh\u00f4ng ch\u1ec9 ti\u1ebfp nh\u1eadn ki\u1ebfn th\u1ee9c m\u00e0 tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c tr\u00ean b\u00e0i to\u00e1n c\u1ee7a ch\u00ednh m\u00ecnh. Trong su\u1ed1t ch\u01b0\u01a1ng tr\u00ecnh, c\u00e1c \u0111\u1ed9i ng\u0169 \u0111\u00e3 c\u00f9ng r\u00e0 so\u00e1t c\u00e1c ch\u1ec9 s\u1ed1 traction nh\u01b0 Retention, Usage, Conversion, \u0111\u1ed3ng th\u1eddi nh\u00ecn nh\u1eadn l\u1ea1i c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n\n\n\n

T\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh, anh Li\u00eam Ph\u1ea1m \u2013 Co-founder & CGO c\u1ee7a GoStream \u0111\u00e3 chia s\u1ebb g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 Product\u2013Market Fit, nh\u1ea5n m\u1ea1nh r\u1eb1ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u1ea1ng th\u00e1i c\u00f3 th\u1ec3 \u201c\u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t l\u1ea7n\u201d, m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ki\u1ec3m ch\u1ee9ng li\u00ean t\u1ee5c. Theo anh, d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng nh\u1ea5t c\u1ee7a Product\u2013Market Fit kh\u00f4ng n\u1eb1m \u1edf s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ban \u0111\u1ea7u, m\u00e0 \u1edf vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ef1c s\u1ef1 quay l\u1ea1i v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean hay kh\u00f4ng. Nh\u1eefng ch\u1ec9 s\u1ed1 nh\u01b0 retention v\u00e0 m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c h\u01a1n b\u1ea5t k\u1ef3 t\u00edn hi\u1ec7u t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n n\u00e0o.<\/p>\n\n\n\n

\u0110\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, anh c\u0169ng chia s\u1ebb: \u201c\u0110\u1ea1t Product-Market Fit l\u00e0 l\u00fac founder th\u1ea5y m\u00ecnh v\u1eeba c\u00f3 ti\u1ec1n v\u00e0 danh ti\u1ebfng.\u201d<\/em> C\u00e2u n\u00f3i n\u00e0y kh\u00f4ng ch\u1ec9 g\u1ee3i m\u1edf v\u1ec1 k\u1ebft qu\u1ea3, m\u00e0 c\u00f2n nh\u1ea5n m\u1ea1nh r\u1eb1ng PMF l\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng th\u1ef1c s\u1ef1 ghi nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

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Di\u1ec5n gi\u1ea3 Li\u00eam Ph\u1ea1m chia s\u1ebb v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ea5u c\u1ea3m v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf t\u1eeb ng\u01b0\u1eddi d\u00f9ng<\/em><\/p>\n\n\n\n

Th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong workshop, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ea7n th\u1ef1c h\u00e0nh PMF Canvas v\u00e0 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi di\u1ec5n gi\u1ea3, c\u00e1c startup \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i nh\u00ecn nh\u1eadn l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c t\u1ebf h\u01a1n. Nhi\u1ec1u \u0111\u1ed9i ng\u0169 nh\u1eadn ra r\u1eb1ng nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c ban \u0111\u1ea7u ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh Product\u2013Market Fit, trong khi m\u1ed9t s\u1ed1 kh\u00e1c x\u00e1c \u0111\u1ecbnh r\u00f5 h\u01a1n nh\u1eefng \u0111i\u1ec3m c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n. Vi\u1ec7c \u0111\u1eb7t l\u1ea1i v\u1ea5n \u0111\u1ec1, th\u1eadm ch\u00ed thay \u0111\u1ed5i h\u01b0\u1edbng ti\u1ebfp c\u1eadn, kh\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ea5t b\u1ea1i, m\u00e0 l\u00e0 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi nhu c\u1ea7u th\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

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\u0110\u1ed9i ng\u0169 c\u00e1c d\u1ef1 \u00e1n trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi di\u1ec5n gi\u1ea3<\/em><\/p>\n\n\n\n

C\u00e2u chuy\u1ec7n t\u1eeb h\u00e0nh tr\u00ecnh c\u1ee7a GoStream c\u0169ng mang l\u1ea1i nhi\u1ec1u b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n. T\u1eeb giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng MVP, ki\u1ec3m ch\u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u01b0\u1ee3c traction \u1ed5n \u0111\u1ecbnh, \u0111\u1ed9i ng\u0169 \u0111\u00e3 li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho c\u00e1ch m\u1ed9t startup t\u1eebng b\u01b0\u1edbc ti\u1ebfn t\u1edbi Product\u2013Market Fit kh\u00f4ng ph\u1ea3i b\u1eb1ng gi\u1ea3 \u0111\u1ecbnh, m\u00e0 b\u1eb1ng d\u1eef li\u1ec7u.<\/p>\n\n\n\n

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C\u00e1c th\u00e0nh vi\u00ean tham d\u1ef1 c\u00f9ng di\u1ec5n gi\u1ea3 ch\u1ee5p h\u00ecnh l\u01b0u ni\u1ec7m cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh<\/em><\/p>\n\n\n\n

Kh\u00e9p l\u1ea1i workshop, \u0111i\u1ec1u c\u00f2n l\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 ki\u1ebfn th\u1ee9c, m\u00e0 l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c startup. Product\u2013Market Fit kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m – \u0111o l\u01b0\u1eddng – \u0111i\u1ec1u ch\u1ec9nh. Vi\u1ec7c hi\u1ec3u \u0111\u00fang h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng gi\u00fap c\u00e1c startup v\u1eefng v\u00e0ng h\u01a1n trong giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/p>","protected":false},"excerpt":{"rendered":"

Product\u2013Market Fit kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 m\u1ed9t startup c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. Trong khu\u00f4n kh\u1ed5 Ch\u01b0\u01a1ng tr\u00ecnh \u01b0\u01a1m t\u1ea1o n\u0103m 2026, V\u01b0\u1eddn \u01b0\u01a1m kh\u1edfi nghi\u1ec7p Vi\u1ec7n \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o UEH (UII Startup Incubator) \u0111\u00e3 t\u1ed5 ch\u1ee9c Workshop Product- Market Fit – Deep Dive Session, nh\u1eb1m t\u1ea1o kh\u00f4ng gian \u0111\u1ec3 c\u00e1c startup nh\u00ecn l\u1ea1i m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh h\u01b0\u1edbng \u0111i ti\u1ebfp theo trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/p>","protected":false},"author":1,"featured_media":7573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uii_push_to_ueh":"","footnotes":""},"categories":[98,14],"tags":[],"sdg":[27,31,32],"class_list":["post-7572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-english","category-life-at-ueh-ctd-uii","sdg-sdg-4","sdg-sdg-8","sdg-sdg-9"],"acf":[],"_links":{"self":[{"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/7572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/comments?post=7572"}],"version-history":[{"count":2,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/7572\/revisions"}],"predecessor-version":[{"id":7578,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/7572\/revisions\/7578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/media\/7573"}],"wp:attachment":[{"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/media?parent=7572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/categories?post=7572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/tags?post=7572"},{"taxonomy":"sdg","embeddable":true,"href":"https:\/\/uii.ueh.edu.vn\/vi\/wp-json\/wp\/v2\/sdg?post=7572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}