Nudgen

Founded in 2026 and based in Ho Chi Minh City, Vietnam, Nudgen is a consumer-tech startup offering an AI-native marketing platform that automates email campaigns for e-commerce businesses, helping merchants engage customers through behavior-personalized messages rather than traditional bulk emailing. By turning real-time customer signals into highly targeted communication flows that encourage shoppers to complete their purchases, Nudgen boosts retention and revenue right within the Shopify ecosystem — building a scalable customer retention ecosystem that makes effective, personalized marketing accessible across Vietnam and Southeast Asia.