UEH INSTITUTE OF INNOVATIOn

TECHNOLOGY & INNOVATION






UII Master Program


Introduction: The Master’s Program in Innovation Management and Entrepreneurship is designed to develop innovation professionals, business leaders, and startup founders who can drive change across enterprises, startups, and corporations. At UII, you will learn to combine business strategy, innovation management, and technology to create impactful solutions. The program equips you with strong foundations in business and strategic management, innovation and technology management, along with an innovative mindset. Through practical learning, you will develop the ability to design new business models, implement innovation strategies effectively, and lead transformation within organizations.

Eligible applicants / Target learners: The program is designed for learners who seek to develop their expertise and managerial capabilities in technology, innovation, and entrepreneurship. Upon graduation, learners can pursue career opportunities in technology firms, startups, investment funds, government agencies, or research institutions, taking on roles related to digital transformation, product development, innovation management, or the development of entrepreneurial ecosystems.

UEH University Master Program

Innovation Management & Entrepreneurship Curriculum
Course (English translation) Course type Credit
Semester 1 (17 credits)
Strategic Management Accounting Compulsory 3
Applications of AI and Big Data in Business Compulsory 3
Corporate Social Responsibility Compulsory 3
Leadership Compulsory 3
Design Thinking for Venture Creation Compulsory 2
Innovation Management System Compulsory 3
Semester 2 (15 credits)
Philosophy Compulsory 4
Research Methods Compulsory 3
Project Compulsory 2
Technology and R&D Management Compulsory 3
New Product & Service Development Compulsory 3
Semester 3 (15 credits)
Applied Innovation Seminar Compulsory 2
Field Research in Innovation and Entrepreneurship Compulsory 4
*Select 3 out of 5 courses:
• ESG for Innovation & Business Impact (3)
• Innovation in Public Sector & Ecosystem Development (3)
• Human-Computer Interaction for Innovation (3)
• Business Data Analysis and Visualization (3)
• Process, Automation and Business Optimization (3)
Elective 9
Semester 4 (13 credits)
Entrepreneurship Promotion Compulsory 3
Graduation Module (Thesis, Capstone Project, or Graduation Project) Compulsory 7
*Select 1 out of 3 courses:
• Entrepreneurial Finance (3)
• Organizational Development and HRM (3)
• Strategic Innovative Marketing (3)
Elective 3
Program learning outcomes (PLOs)

Knowledge

  • PLO1.1 Connect knowledge of sustainable development and social responsibility to innovation management and entrepreneurship, contributing to innovation, digital transformation, and the improvement of organizational and business competitiveness.
  • PLO1.2 Be able to analyze and apply advanced knowledge, theories, and frameworks from different disciplines- such as strategic management, technology management, R&D, innovation management systems (ISO 56002:2019), and design thinking-to real-world business situations. This includes making decisions and evaluating strategies and innovation activities in enterprises, organizations, and startup projects.
  • PLO1.3 Choose advanced theoretical and practical knowledge in areas such as digital transformation, artificial intelligence (AI) and digital technologies, new product and service development, intellectual property, automation, and process optimization to develop and implement innovation strategies.

Skills

  • PLO2.1 Demonstrate leadership and management capabilities in multidisciplinary and multicultural environments, with the ability to coordinate, mobilize, and optimize resources while fostering entrepreneurship and intrapreneurship.
  • PLO2.2 Analyze, evaluate, and argue solutions to problems in business management, strategic management, innovation, entrepreneurship, and complex business models using critical thinking, innovation, and both quantitative and qualitative methods.
  • PLO2.3 Integrate and analyze issues in business management, strategy, innovation, entrepreneurship, and business models, and propose effective solutions for organizations and enterprises.
  • PLO2.4 Demonstrate, convince, critique, debate, defence ideas and knowledge effectively based on research, including the ability to present, convince, critique, debate, and defend viewpoints on strategy, innovation activities, and the management of technology, R&D, and innovation projects in a scientific and effective manner.
  • PLO2.5 Evaluate the global environment, including political, economic, cultural, and technological factors, international markets, cross-cultural communication, and global economic trends.
  • PLO2.6 Proficient use digital tools and modern technologies, including artificial intelligence (AI), within the field of expertise to analyze data, manage information systems, and evaluate insights in order to forecast market trends, support strategic decision-making, and develop effective solutions to real-world business problems in a systematic and evidence-based manner.

Autonomy and Responsibility

  • PLO3.1 Demonstrate ethical, transparent, and responsible behavior in professional practice, while promoting sustainable entrepreneurship, social responsibility, and the ability to lead change within organizations, enterprises, and innovation ecosystems.
  • PLO3.2 Adapt and develop professionally in multidisciplinary and multicultural environments, showing empathy, respect for diversity, and a commitment to lifelong learning, while continuously updating knowledge in technology and innovation in alignment with social responsibility and sustainable development.
  • PLO3.3 Demonstrate a proactive mindset for continuous self-improvement, including the ability to acquire, process, and propose ideas and solutions for innovation strategies, activities, and projects, as well as research and development initiatives, with a focus on community impact, social responsibility, and sustainability.

In addition to the mentioned learning outcomes, graduates are expected to achieve the following outcomes:
+ Have foreign language proficiency level 4/6 Vietnam’s foreign language proficiency framework

Career opportunities
Sector Roles Description
Startups, Innovative startups and SMEs Founder / Co-founder;
Venture Builder;
Innovation Manager in SMEs

This role is responsible for driving innovation and business development through technology-based solutions, particularly in the context of startups and small and medium-sized enterprises (SMEs). It focuses on translating knowledge, technology, and research outcomes into viable products, services, and business models, thereby creating sustainable competitive advantages for organizations and their partners.

Specifically, the role involves:

  • Shaping and implementing innovation initiatives, as well as developing products and services aligned with market needs.
  • Identifying and managing opportunities for partnerships, funding, and investment.
  • Developing and continuously improving consulting services and tools that support innovation activities.
  • Monitoring technology and market trends to ensure practical relevance and applicability.
  • Building partnerships and strengthening connections within the innovation ecosystem, while tracking collaboration effectiveness through appropriate performance metrics.
Corporation Innovation Manager;
Chief Innovation Officer;
Head of Strategy and Business Innovation;
Intrapreneur;
Innovation, Technology and Digitalization Consultant;
Innovation Product Manager / Product Owner

This role is responsible for shaping, leading, and executing innovation, technology, and business development initiatives to create sustainable value for the organization, strengthen competitiveness, and drive long-term growth.

Specifically, the role involves:

  • Developing and implementing innovation, technology, and/or product strategies aligned with overall business objectives and market needs.
  • Identifying, prioritizing, and managing innovation roadmaps, portfolios, and backlogs to ensure a strong focus on customer value and investment efficiency.
  • Leading or coordinating the implementation of innovation, technology, product, or intrapreneurship projects, ensuring timelines, quality, and measurable performance (e.g., KPIs, ROI).
  • Making data-driven decisions based on strategic analysis, user insights, and balancing risks and goals, while promoting opportunities for innovation.
  • Promoting cross-functional collaboration, fostering an innovation-driven culture, and developing team capabilities.
  • Building and managing relationships with partners, ecosystems, and stakeholders, while serving as an advisor on innovation, technology, and digital transformation.
Policy and innovation ecosystem Innovation Policy Analyst;
Startup Ecosystem Developer;
Program Manager at innovation and business development support organizations (at local or national levels)

This role is responsible for researching, designing, and implementing policies, programs, and initiatives that support innovation and entrepreneurship, with the aim of improving organizational effectiveness, fostering business development, and enhancing socio-economic impact.

Specifically, the role involves:

  • Conducting research and analyzing data, policies, and trends to identify the needs of enterprises, startups, and the broader ecosystem, and to propose relevant initiatives, programs, or policy adjustments.
  • Designing, coordinating, and monitoring innovation and entrepreneurship support programs, ensuring effective implementation, alignment with objectives, and measurable outcomes based on defined indicators.
  • Building and maintaining ecosystem networks by connecting businesses, startups, investors, experts, government agencies, and partners to create collaboration and growth opportunities.
  • Collaborating with relevant stakeholders to implement cross-sector initiatives, manage projects, and support evidence-based decision-making.
  • Reporting, communicating, and presenting research findings, program results, and policy recommendations to stakeholders, contributing to the advancement of innovation.
Investment and consulting Entrepreneurship Consultant;
Venture Capital Analyst;
Innovation Scout

This role is responsible for identifying, evaluating, and developing opportunities in investment, technological innovation, and entrepreneurship, with the aim of generating long-term growth value for organizations, investment funds, and the broader innovation ecosystem. It focuses on connecting markets, technologies, startups, and capital, while supporting investment decision-making, strategic advisory, and the implementation of innovation initiatives.

Specifically, the role involves:

  • Sourcing and screening investment and innovation opportunities, including startups, emerging technologies, and high-potential business models, through startup ecosystems, research activities, partner networks, and professional channels.
  • Analyzing and evaluating investment and innovation opportunities based on market potential, technology readiness, team capabilities, commercial viability, business models, and growth prospects.
  • Supporting investment decisions through data preparation, analysis, report recommendations, due diligence processes, and performance monitoring.
  • Advising and supporting startups and enterprises in refining strategies, business models, products, and their ability to raise capital or scale in the market.
  • Monitoring technology, market, and policy trends to ensure alignment of investment and innovation activities with strategic priorities and regulatory frameworks.
  • Building and maintaining relationships within the ecosystem, including founders, investors, experts, government agencies, and innovation support organizations.
Academic Lecturer;
Researcher;
Curriculum Development Specialist in Innovation and Entrepreneurship

This role is responsible for teaching, research, and curriculum development in the field of innovation and entrepreneurship, with the aim of generating academic value, creating practical impact, and contributing to the broader innovation ecosystem. It focuses on knowledge creation and transfer, integrating research with teaching, and fostering collaboration with industry, government, and other stakeholders.

Specifically, the role involves:

  • Conducting research in innovation, entrepreneurship, management, and related interdisciplinary fields, and publishing findings in reputable academic journals and conferences.
  • Teaching and facilitating learning at undergraduate and/or postgraduate levels in areas such as innovation, entrepreneurship, management, and sustainable development, as well as supervising student research, theses, and applied projects.
  • Designing, developing, and continuously improving curricula, courses, and learning materials to ensure academic quality, relevance, and alignment with real-world innovation, business, and policy contexts.
  • Engaging in knowledge transfer and impact activities through collaboration with businesses, government agencies, and social organizations; providing expert consultation, contributing to policy development, and promoting the practical application of research outcomes.

Ready to elevate your career?

For detailed information on admissions, tuition, and scholarships, please contact:

Ms. Đỗ Thị Kim Thanh
📞 Phone/Zalo: 0909 110 310
✉️ Email: uii@global.ueh.edu.vn
📍 Address: 232/6 Vo Thi Sau, Xuan Hoa Ward, Ho Chi Minh City