In line with UEH’s commitment to quality education, practical application, and global integration, the university consistently aims to connect its training with real-world practices. This is particularly important in the rapidly evolving field of Marketing and Communication in the digital era. Practical insights not only play a crucial role in developing effective curricula but also ensure that students and educators stay up-to-date with industry standards.

To enhance practical knowledge and teaching quality, UEH, in collaboration with Young Marketers, is launching the “Talk to CMOs” project. This annual event, spearheaded by UEH’s Institute of Innovation, provides an opportunity to directly engage with experienced industry leaders. The first edition of the event will be held online from July 16 to July 18, 2021.

The program will feature discussions and dialogues on real-world marketing case studies in Vietnam, guided by top Marketing Directors. The sessions will cover exciting topics such as:



14:45 – 16:45

Friday, July 16, 2021

Refreshing journey of a Vietnamese brand

Mr. Hùng Võ

Deputy General Director of Marketing, Biti’s

09:00 – 12:00

Saturday, July 17, 2021

Brand with purpose, a new movement in brand positioning

Ms. Nguyễn Thị Mai

Vice President of Marketing, Home Care, Unilever

14:00 – 16:00

Saturday, July 17, 2021

From product to brand

Mr. Huỳnh Nguyễn Duy

Marketing Director, Highlands Coffee

09:00 – 12:00

Sunday, July 18, 2021

Retail marketing best practice

Ms. Lê Thảo Trang

Marketing Director, Thế Giới Di Động

14:00 – 16:00

Sunday, July 18, 2021

Digital commerce: Unlock the business growth

Ms. Nguyễn Nhật Quỳnh

Country Managing Director, Shiseido Vietnam



Participants can register here.

For more detailed information, please refer to the official event page.





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