UEH x Young Marketer | Program “Talk to CMOs – Dialogue with Marketing Directors”
In line with UEH’s commitment to quality education, practical application, and global integration, the university consistently aims to connect its training with real-world practices. This is particularly important in the rapidly evolving field of Marketing and Communication in the digital era. Practical insights not only play a crucial role in developing effective curricula but also ensure that students and educators stay up-to-date with industry standards.
To enhance practical knowledge and teaching quality, UEH, in collaboration with Young Marketers, is launching the “Talk to CMOs” project. This annual event, spearheaded by UEH’s Institute of Innovation, provides an opportunity to directly engage with experienced industry leaders. The first edition of the event will be held online from July 16 to July 18, 2021.
The program will feature discussions and dialogues on real-world marketing case studies in Vietnam, guided by top Marketing Directors. The sessions will cover exciting topics such as:
14:45 – 16:45 | Refreshing journey of a Vietnamese brand Mr. Hùng Võ |
09:00 – 12:00 | Brand with purpose, a new movement in brand positioning Ms. Nguyễn Thị Mai Vice President of Marketing, Home Care, Unilever |
14:00 – 16:00 | From product to brand |
09:00 – 12:00 | Retail marketing best practice Ms. Lê Thảo Trang |
14:00 – 16:00 | Digital commerce: Unlock the business growth Ms. Nguyễn Nhật Quỳnh Country Managing Director, Shiseido Vietnam |
Participants can register here.
For more detailed information, please refer to the official event page.
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